Luke M. Cerny

1504 N Prospect Avenue Apt. 212 • Milwaukee, WI 53202

262.751.3208

lmcerny@gmail.com

CREATIVE & ENERGETIC MARKETING PROFESSIONAL

Dynamic and innovative marketing business professional with outstanding success leading digital marketing projects.  Skilled in strategic marketing planning, development, and execution.  Proven ability to manage large-scale projects on time and within budget.

EDUCATION

CARROLL UNIVERSITY

Bachelor of Science in Business Administration, August 2010

Emphasis in Marketing                                                                                                           

Received $10,000 a year scholarship for previous academic performance.

PROFESSIONAL EXPERIENCE

BADER RUTTER (May 2011 – Present)

Online Advertising Specialist

• Provides strategic direction, development, optimization, and reporting standards throughout the entire life cycle of online advertising campaigns, including search engine marketing, display network targeting, and contextual advertising.
• Design and present digital learning sessions on search engine marketing, online advertising, search engine optimization, and web analytics.
• Serves as central liaison between third party digital vendors, web publications, and the agency in overseeing the production of email blasts, e-newsletters, rich media, and other digital projects.
• Key in the tactical management of scheduling, workflow, and communication to and from the web development staff.
• Identifies and discovers major components of digital production processes, advising production managers, producers, strategists, account services, and designers.
• Researches new and innovative digital technologies to help enrich the agency’s digital offering.

GE HEALTHCARE (May 2010 – May 2011)

• Demand Generation Marketing Intern
• Collaborate with nearly 25 marketing managers on the strategy and implementation of their multi-touch, multi-tactic lead generating campaigns including customer targeting, tactic selection and execution, measurement, and analysis of results.
• Extended the use of digital media across the organization. Launched 15 Google AdWords campaigns that generated over 100,000 clicks and 17M impressions.
• Managed a $40k monthly AdWords budget resulting in $6.9M in opportunity dollars for GE Healthcare.

CERTAPRO PAINTERS (Spring – Fall 2009)

Marketing Intern

• Coordinated program in conjunction with owner and Carroll University for future interns.
• Assisted in training, organizing, and managing a 10-20 member marketing team.
• Planned and managed promotional events and projects that generated 100+ new residential leads.

VOLUNTEER EXPERIENCE

Salvation Army

Adopt-A-Highway

Junior Achievement

Waukesha Literacy Council

Kompost Kids

The Women’s Center

References available upon request